Air Jordan Fly '89

Jordan Brand took over Spike Lee’s 40Acres and A Mule Studio in Brooklyn, NY for the debut launch of the Air Jordan Fly '89. Spike Lee’s iconic Mars Blackmon character and the film Do The Right Thing influenced the space, but with a modern take on '89. The event included a unique roundtable discussion with Spike Lee, along with custom art, product giveaways, and live music. The activation made 4.2 million impressions online.

Jordan Brand | concepting, art direction