adidas Originals: Home of Classics

Built for the ‘Find Your Grind U Festival’ at Arizona State University, the adidas Home of Classics (Powered by Amazon Prime) served as a VIP viewing balcony and pop up shop for festival attendees. Driven digitally, surprise product drop announcements were air-dropped to student’s mobile devices along with combinations to access prizes from special lockers. A retail area utilized Amazon Smile codes to promote Amazon Prime Student services with expedited shipping.

Archrival | concepting, art direction