Jordan Brand x UNC

For the launch of Jordan Brand's partnership with The University of North Carolina Football program, a jersey reveal moment was created along with an update to the football field tunnel. The Origin of Flight campaign was created and applied to billboards, posters and giveaways. The tunnel top graphic was updated to match a MJ Quote and the tunnel inside was remodeled complete with lights and smoke.

Jordan Brand | concepting, art direction, on-site build